I’ve Said it Before, I’ll Say it Again…

England is done. Stick a fork in it.

Acidman points to this Bloomberg story illustrating, once again, the complete inability of the gun-fearing to see any difference between legitimate and illegitimate gun use (and they have absolutely no sense of humor):

Ford’s Land Rover Ad Banned by U.K. Regulator on Use of Gun

Aug. 31 (Bloomberg) — Ford Motor Co., the world’s second biggest carmaker, has had a television commercial for its Land Rover brand banned by the U.K. communications regulator after it was judged to “normalize” the use of guns.

The advertisement, which featured a woman brandishing a gun later revealed to be a starting pistol, breached the Advertising Standards Code and must not be shown again, Ofcom said in an e- mailed statement. The regulator received 348 complaints against the ad, many concerned that the commercial glamorized guns and made it “appear that guns are fun and cool.”

Might that be because guns are “fun and cool?”

Carmakers in the U.K. often come to the attention of regulators for their portrayal of speed in ads, which the advertising code says must not “encourage or condone fast or irresponsible driving.” Ford’s Land Rover division did not immediately comment on the ban.

Ofcom said glamorization is “part and parcel” of the advertising process but this commercial “normalized” gun ownership in a domestic setting. The pistol, fired by the woman into the air as a man got into his car, was used in “an apparent casual manner and just for fun,” Ofcom said.

I shoot all of my guns mostly “just for fun”. So?

The large number of complaints compares with 427 against an ad for Virgin Mobile Holdings Plc, the highest number Ofcom received this year. Earlier this month, the regulator dismissed the complaints against Virgin Mobile’s ad, which portrayed a young man being helped to urinate by an attendant at a urinal.

So, let me see if I got this straight: In a country with a population of, oh, 60 million, they receive complaints from 348 people with their panties in a bunch, and have an ad yanked. BUT when 427 people (22.7% more) complain about a DIFFERENT ad, it’s NOT yanked.

Because there was a different ‘gun’ involved.

What are they putting in the water over there?

UPDATE: David Carr of Samizdata comments there:

The right to keep and bear arms is not a debate in this country. Nor is it an issue or an idea or an argument. It has all been subsumed into a deep national psychosis for which I see no prospect of any cure.

That’s what I just said.